At Boston´s The Gourmet Pizza, the mission statement is clear:
"To be a world class franchisor through selecting and training people to profitably manage an outstanding food service business".
To achieve this goal, Boston's is innovative and responsive in their approach to business. They work as a team to provide attention to detail, but never lose sight of the larger picture. Boston's recognizes the need to provide leadership in all areas of operations, marketing and restaurant development.
Boston's industry experience has proven that the best way to achieve this objective is to establish a highly qualified team of experts who can provide the services, advice and expertise the franchisees need to build and operate their restaurant.
To ensure the future strength of the company, Boston's has developed a rigorous, systematic approach to franchisee selection. A potential franchisee is required to go through a series of interviews that involve senior executives in each of the functional areas, as well as a series of financial and background checks. The objective is to achieve a good fit between potential candidates and the requirements of running a Boston's The Gourmet Pizza franchise.
The corporate team takes a "hands-on" approach by selecting the right market and site, and ensures that purchasing, cost control, staff training, restaurant design and decor, menu selection and marketing initiatives are in place.
Boston´s The Gourmet Pizza provides a wealth of restaurant development services and benefits that create real competitive advantages, including:
The finance department can assist franchisees by working with them and their lender to familiarize them with the Boston’s concept and with the franchisee’s project costs and pro forma projections. The team also works with various insurance brokers to develop a comprehensive insurance program with attractive rates and terms. In addition, Boston’s franchisees can benefit from lower negotiated credit card processing rates and payroll processing costs.
A team of in-house professionals assist and support the franchisees in identifying, evaluating and approving sites.
With over 75 years of combined construction experience, Boston's project management team assists the franchisees through the entitlement process, contractor selection and bidding process, as well as performing site reviews and final inspections.
National & Local Marketing
Franchisees will receive support on an individual and regional level in the form of highly targeted print and broadcast advertising, media buying, public relations and promotions. Field Marketing Managers support the franchisees with all marketing initiatives and help implement localized programs.
Boston's uses the POSitouch™ point-of-sale system to deliver increased productivity and efficiency in its restaurant operations. Boston’s IT department works with the POSitouch™ vendor to help support restaurant installations, program rollouts and customization. Our extranet, called The BostonLink, allows franchisees to stay informed on news and events within the company, as well as access on-line manuals, management programs, promotional news and updated training and product procedures.
The purchasing team negotiates contracts with suppliers to ensure all franchisees receive their food ingredients and major kitchen equipment at the best possible prices.
New Product Development
Ongoing menu development is a cornerstone of any successful concept. For this reason, Boston's is constantly testing and enhancing its product offering to assure high customer satisfaction ratings and repeat visitation.
Field Service Managers act as a consultant and partner by assisting to coach the staff and restaurant management in guest-focused behaviors, prime costs containment and team member development. Field Service Manager evaluations are tied directly to their restaurants' performances.
Experienced trainers partner with the franchisees to offer ongoing individualized training and support. The team uses various training methods to increase knowledge around operations, functional roles within the restaurant, POS features and management fundamentals.